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Your readers still expect the fancy package, so you keep putting it out, but now you don’t have your advertising income, which is why you got fancier in the first place–and now you’re sunk.” For tax reasons, Gaines sold his company in the early 1960s to the Kinney Parking Company.Kinney was in the process of becoming a conglomerate, including acquiring National Periodicals (aka DC Comics) and Warner Bros. Though technically an employee for 30 years, the fiercely independent Gaines was named a Kinney board member, and was largely permitted to run they turned the magazine over to DC Comics‘ publishers Jenette Kahn and Paul Levitz. Comics in the 1950s, a prolific contributor to merchandising and licensing, including products for the chain of Warner Studio Stores.is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952.

Kurtzman included his own finished art only sporadically, primarily doing covers. According to popular myth, this was done to escape the strictures of the Comics Code Authority, which was imposed in 1955 following United States Congressional hearings on juvenile delinquency.

By the early 1960s, with notables such as Antonio Prohias and Dave Berg well in hand, Feldstein had fully established the format that was a commercial success for decades.

Al Feldstein joined : all of those pioneering humorists and many others realized that the real world mattered less to people than the sea of sounds and images that the ever more powerful mass media were pumping into American lives.

You get bigger and fancier and attract more advertisers.

Then you find you’re losing some of your advertisers.

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